At the iFX Expo, the Praxis booth stood out as a remarkable example of efficient space utilisation, particularly in its 2.5x3 meter dimensions. This design challenge prompted creative solutions to ensure visibility, branding, and ample meeting spaces within the confined area.
The 3D view showcased the stand from various angles, offering a lifelike experience of how the space would look and feel. Special attention was given to accurately depicting the placement of the 3D logo, ensuring its visibility and impact.
Lighting effects were simulated to replicate the intended atmosphere, emphasising the strategic use of natural materials and vibrant colours.
We incorporated custom-made wooden podiums with built-in electricity, serving as both functional and aesthetic elements. These podiums not only extend the visual space but also accommodate iPads for product showcases.
Additionally, a custom-designed reception area, complete with rounded edges for a seamless view of the 3D logo, added a touch of sophistication to the stand.
The stand featured a carefully crafted 3D logo, strategically designed for optimal visibility even from a distance. The 3D logo was integrated into the reception area, creating a unique and inviting visual element.
The use of natural materials and a play with lighting contributed to a bright and standout appearance, enhancing the overall 3D experience.
Special attention was given to the placement of shelving units for additional meeting spots, allowing for spontaneous interactions.
Meeting spaces were cleverly distributed, encouraging easy flow and interaction between visitors and company representatives.
The friendly and open layout, coupled with the use of graphics and branding, contributed to a positive and memorable experience for attendees.
Overall, we successfully transformed the limited space into a welcoming stand, leveraging creative design choices and strategic placement of elements to ensure both visibility and functionality.