Overview
The Betby Expo Stand design and construction for the SiGMA Expo in Manila marked a milestone for the client. It was their inaugural event in the Asia region.
Faced with the challenge of navigating a new market, the client sought a standout exhibition space. It had to be both clever and fun.
The stand strategically incorporated vibrant aesthetics and ample lighting to make a lasting impression.
Initial Sketches
The client desired a departure from the conventional light, white, and clean stands typically associated with them.
Instead, the approach took a more colourful turn, incorporating the brand’s colours and vibrant lights.
One distinctive feature was the use of minimal walls. It allowed attendees to freely access it.
Construction
Customisation was a key theme in the construction phase. To maintain the openness of the space, small walls were constructed to support the top structure and maintain the integrity of the overall design.
The rooftop included a signature 3D lightbox logo that was a consistent element in previous stands.
Logo Cutout
A notable detail in the stand was a logo cutout on the thin walls. With internal lighting, this cutout served not only as a branding symbol but also as an engaging visual element.
Its uniqueness contributed to the overall appeal of the stand.
Counter with Light Sign
A counter with a light sign was implemented. It created a focal point and enhanced the overall visual experience.
The integration of a large TV further enriched the space, providing information and attracting attention.
Final Look
The culmination of all design elements resulted in a stand that was not only bright, colourful, and custom but also open and inviting.
The stand successfully conveyed a sense of vibrancy and uniqueness, leaving a positive impression on both the client and event attendees.
