Soft2Bet at ICE ‘23

Soft2Bet’s ICE London stand, a beacon of avant-garde design, features an innovative glass room entrance, strategic illumination, and professional aesthetics—captivating and surpassing competition with immersive engagement.

15x20 ICE London 2023

Booth Conceptualisation Branding and Graphic Design Project Management

Overview

Soft2Bet is a leading iGaming company with a primary focus on providing white-label solutions. Soft2Bet’s exhibition stand at ICE London aimed for avant-garde distinction, seeking innovative ideas to surpass competitors.

Initial Sketches

In response to the client’s desire for simplicity yet impact, our initial sketches focused on a unique gateway— the glass mirror room. This concept provided an interactive and visually engaging experience without overwhelming attendees.

The design emphasised high quality, professionalism, and strategic illumination, with private meeting spaces and LCD screens integrated for optimal functionality.