Based in Malta, BGaming stands out as a dynamic and rapidly expanding iGaming content provider. With a rich portfolio boasting over 100 products, including captivating video slots, engaging video poker, and exciting lottery games, BGaming is a driving force in the industry.
For their exhibition at iGB Live '21, the client wanted a stand with a beach bar zone, serving refreshing tropical non-alcoholic cocktails, and a meeting space for a laid-back yet professional atmosphere. The end result was a lively Hawaiian-themed stand, strategically designed to spark conversations from the bar area and seamlessly transition to the meeting space for meaningful business discussions.
We crafted a 3D concept, providing the client with a comprehensive preview of the stand before commencing construction. This approach enabled both the client and our team to make informed decisions, enabling necessary adjustments and refinements that might be challenging during the construction phase. This strategy ensured a seamless and efficient execution, delivering a stand that precisely aligned with our vision.
We allocated a dedicated discussion space for clients to engage in business conversations. Additionally, a product display zone featuring integrated iPhones was designed to allow clients to familiarise themselves with the games and other products offered by the company.
Illuminated brand logos and various neon signs were used in both the bar area and the rest of the stand, creating a lively bar atmosphere. Sand-like carpet, designed to mimic reflected sunlight, was used on the floor, enhancing the overall beach ambience. To evoke a genuine Hawaiian feel and an authentic beach bar experience, bamboo materials were thoughtfully incorporated into the design.