Overview
The Lotto Hero stand at the IGS Expo was strategically positioned and designed as an island to maximise its visibility and draw in a large crowd.
The primary goal was to create an open space that could accommodate a significant number of people.
The design focused on creating a welcoming and functional environment that attracted attention from a distance and provided ample space for free movement and interaction.
Print Materials
A crucial aspect of the Lotto Hero stand was the creation of various print materials. To enhance the overall branding and engagement, the team produced merchandise items and promotional materials.
These included coasters, cards, pens, and other items designed to reinforce the brand identity and leave a lasting impression on attendees.
The strategic use of the main branding colour helped reinforce the brand’s identity and maintain a unified look across the entire stand.
The Stand
The design of the stand was centred around functionality and simplicity while maintaining a well-balanced aesthetic.
Meeting points with high tables and chairs were strategically placed around the stand, providing spaces for people to gather, interact, and engage with the brand.
The open layout ensured that attendees could move freely, contributing to a dynamic and inclusive atmosphere.
The stand successfully combined strategic design elements. It included a prominent two-sided bar, merchandise displays, and cohesive branding, to create an inviting and functional space.
