Overview
The Gaming1 stand at SiGMA Expo 2023 underwent a significant transformation from its previous iteration at SiGMA Expo 2022.
The client expressed a desire for a departure from their typical modular setup, emphasising a custom and high-quality approach for their exhibition space.
This change included the minimal use of stools and tables to optimise the limited space, allowing attendees to move freely within the stand.
Initial Sketches
Gaming1 aimed for something unique, moving away from the modular stance building. Instead of square modules, the client preferred a custom design, using minimal stools and high tables to maximise space for visitors to move freely.
Table Counter
The stand incorporated a bar, crucial for serving clients and displaying merchandise. Gaming1 specified a column structure for touch screens, enhancing the gaming experience.
The design aligned with the company's branding, utilising black and gold colours.
The Process
The structure featured a storage room for clients’ belongings, and LED lights adorned the rooftop. It accommodated a few sitting meetings and mostly standing meetings due to limited space.
Custom details, like recessed walls, were added for aesthetics, and a 3D illuminated logo enhanced visibility.
Final Look
The result showcased a compact stand with a well-defined reception area, storage, and a custom bar. The rooftop with LED lights and the 3D logo contributed to a distinct and recognisable appearance.
The stand prioritised functionality, meeting Gaming1’s preferences for quality and uniqueness.
