Overview
Since its inception in 2018, BETBY has continuously advanced its state-of-the-art solutions and product ranges, empowering its partners to thrive by providing access to an extensive array of betting markets and global sporting events.
For their exhibition at SiGMA '22, the client envisioned a cutting-edge booth characterised by a clean and modern design, placing a particular emphasis on illumination. The stand featured multiple vibrant 3D polygonal light strips on the back wall, dynamically changing colours to captivate attention.
The roof boasted a 3D logo, further enhancing visibility. Additionally, the stand incorporated a concealed storage space beneath the TV, a designated meeting area, and a welcoming reception space.
Initial Sketches
In accordance with the client's specifications, we developed preliminary sketches that not only captured but also enriched the client's vision with our creative input. After the client's approval of the initial concept, we progressed to the next phase of the project.
3D Stand Render
To offer the client a more vivid preview of the final outcome, we generated 3D renders derived from the initial concept. This allowed the client to gain a comprehensive visual understanding of the proposed design before moving forward.
Custom Reception
We integrated a custom reception with a smartly hidden charging station and lockable storage, where personal belongings can be securely kept.
Custom Furniture
Custom furniture, reflecting the minimalist white style, was used to ensure it harmonised with the overall aesthetic.
Polygonal Light Construction
Incorporating polygonal light strips presented a challenge due to their three-dimensional nature, but we successfully achieved it with a visually striking effect.
The Process
The client requested a highly premium aesthetic, and the materials chosen were white, clean, and glossy. Therefore, we dedicated extra effort to ensure the delivery of everything in the utmost quality—free from scratches or dirt, as any imperfection would be clearly visible.
