Overview
The Betby stand concept for SBC Expo LatinoAmerica aimed to depart from conventional designs. It incorporated a modern aesthetic that resonated with Betby’s expanding presence in the industry.
Focused on functionality as well, the stand was divided into two sections - sportsbook solutions and a comfortable lounge area for client interactions.
Initial Sketches
The design process involved the exploration of different layouts and features to meet the client’s requirements.
Notably, the stand was envisioned as a single-wall structure, with open sides, emphasising a balance between creativity and practicality.
3D Conceptualisation
The conceptualisation aimed to blend modernity with the company’s brand image, incorporating vibrant violet colours and wood materials.
The introduction of illumination and a custom construction with hanging balls added unique touches to the sports-themed zone, enhancing the overall visual appeal.
Logo Cutout
The design incorporated a distinctive logo cutout. This is a signature element, echoing the design approach employed in a previous project in Manila.
This not only reinforced brand identity but also contributed to the overall aesthetic.
Counter with Light Sign
The stand featured a counter with a light sign, strategically placed to enhance visibility and attract attention.
The incorporation of a coffee corner added a touch of hospitality, providing a comfortable setting for client meetings within the lounge area.
Final Look
The finalised Betby Stand Concept presented a clean, modern look with a focus on open spaces, good branding, and effective illumination.
The incorporation of violet hues, wood materials, and thematic elements like hanging balls contributed to the overall unique ambience.
